Time will tell if this new model, with its new features and lower prices will deliver the success that Apple initially planned. Like many other people this weekend, I found myself testing out the latest iPhone features in the local store… The prospect of super-fast browsing on a large mult-touch screen and the promise of upcoming TomTom navigation using the new GPS capabilities is very tempting – probably a good job they had none in stock.
So is that it for Apple? Do they have the perfect phone? Well, of course not – there are plenty of niggles and many things they should be looking at for their seemingly annual phone release, especially with new versions of Microsoft Mobile and the new Google Android looming on the horizon. The new App Store is a great start and will give customers a steady fix of new iPhone goodness until the next big release. It opens the opportunities for third parties to start filling the gaps by adding more value (hurry up TomTom).
Last year I was predicting that Santa Jobs would deliver GPS and 3G, but like many others I was also asking for a decent camera. This seems to be the most obvious omission from the new device, especially since we are seeing 5 megapixels fast becoming the standard. We are even seeing a few 8 megapixel super-shooters and even entry level phones are coming with 3.2 megapixels these days. This makes the 2 measlypixel Apple a clear year out of date right from the start. I wouldn’t mind the low pixel count if the quality was good, but so far many sites are reporting low quality too compared with other mass market handsets. So prediction number 1 would be that 5 megapixel camera with auto-focus and flash – perhaps with face recognition for exposure and focus.