Mobile Coupons

Its an electronic ticket delivered by mobile phone that can be exchanged for a financial discount or rebate when purchasing a product or service.Coupons are issued by manufacturers of consumer packed goods or by retailers, to be used in retail stores as part of sales promotions.

Distribution Channels:
1) SMS: In only 160 characters the merchant need to explain offers and conditions
2) MMS: Use of Multimedia Messaging to deliver the coupon. MMS allows to enhances the campaigns but there is higher cost associated with this message
3) WAP Site: Consumer can access the WAP site in their mobile and download the coupon
4) Application: With a downloadable application the merchant can send a coupon
5) Image: The merchant distributes an image with the offer
6) Email: The merchant distributes the printable coupon, URL or code for use on the internet.
7) Physical: A coupon can be delivered to the consumer via conventional postal carrier

Advantages:
1) Drive traffic to stores/events/entertainment attractions/services
2) Add values to the purchase
3) Direct discount to the consumer
4) Targetting possibilities

5) Leverage the Distributions.